社会比较与自我增强在网络社区中消费者间帮助行为中的作用
The role of social comparison and self-enhancement on consumer-to-consumer helping behavior in online communities
JOURNAL OF BUSINESS RESEARCH · 2025
被引 0
人大 A-ABS 3
- Renata Monteiro Martins
- Lucia Salmonson Guimarães Barros
- Felipe Zambaldi
- Mateus Canniatti Ponchio 通讯
- Carlos Eduardo Lourenço
消费者行为网络社区社会比较亲社会行为自我增强