Vision Communication: A Systematic Review
系统梳理了150篇文献，识别出愿景沟通的四个关键维度（愿景属性、内容、频率、非语言传递），整合四种理论机制解释其效果，并归纳调节因素，为领导力与组织管理研究者提供参考。
Vision communication plays a crucial role in leadership, strategic management, and organizational change. However, current research on vision communication is fragmented, leading to a limited understanding of the topic. To advance this topic, this paper synthesizes the existing literature on the dimensions, theoretical mechanisms, moderators, and outcomes of vision communication, drawing on 150 papers. In particular, we identify four key dimensions of vision communication: vision attributes (e.g., imagery, metaphor), vision content (e.g., emphasis on profits or product quality), vision communication frequency (e.g., infrequent vs. frequent), and non-verbal delivery (e.g., emotional displays, eye gaze). Furthermore, we integrate four theoretical perspectives—motivation-based, identification-based, affect-based, and cognition-based—to explain the effects of vision communication. In essence, vision influences various outcomes by ensuring that employees are motivated and feel confident in their ability to achieve them (i.e., motivation-based), identify with the vision or leadership (i.e., identification-based), experience emotional inspiration or positive affect (i.e., affect-based), or understand the vision (i.e., cognition-based). Based on these mechanisms, we outline four categories of moderating factors that shape their impact (e.g., leader factors, follower factors, leader-follower relationships, and contextual factors). Finally, we outline future research directions to further advance research on vision communication.