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B2B社交媒体驱动的社交销售:多维量表开发与验证
B-2-B social media-enabled social selling: A multi-dimensional scale development and validation
Industrial Marketing Management · 2025
被引 0
ABS 3
Shivan Sanjay Patel
通讯
Shivendra Kumar Pandey
Ashish Kalra
B2B营销
社交媒体
销售管理
量表开发
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