Ecosystem Advantage: How to Successfully Harness the Power of Partners
提出六项关键策略，帮助企业通过构建松散耦合的生态系统来获得竞争优势，包括明确价值创造点、设计合作伙伴角色架构、促进互补投资、降低交易成本、推动网络学习以及设计利润捕获机制。
Changes in the global environment are generating opportunities for companies to build advantage by creating loosely coupled networks or ecosystems. Ecosystems are larger, more diverse, and more fluid than a traditional set of bilateral partnerships or complementors. By leveraging ecosystems, companies can deliver complex solutions while maintaining corporate focus. This article describes six keys to unlock ecosystem advantage: pinpointing where value is created, defining an architecture of differentiated partner roles, stimulating complementary partner investments, reducing the transaction costs, facilitating joint learning across the network, and engineering effective ways to capture profit.