The Moderated Influence of Internal Control: An Examination Across Health‐Related Behaviors
基于计划行为理论，通过两项研究检验感知行为控制在健康相关行为中的调节作用，发现对于功利行为（如防晒）调节关系偏认知，对于享乐行为（如酒驾）调节关系偏非认知，并通过框架操纵中性行为验证了假设。
An extension of the theory of planned behavior (Ajzen, 1991) was used to identify whether moderated relationships exist between perceived behavioral control and theoretical constructs within the model. Study 1 examined influences of perceived internal control relative to behavioral category; for a utilitarian behavior (e.g., using sunscreen, donating blood), the moderating relation was of a cognitive nature (i.e., attitude, subjective norm), whereas for hedonic behaviors (e.g., drinking and driving, fast food consumption), the moderating relation was of a noncognitive nature (i.e., affect, past behavior). These relations were manipulated in Study 2 via the framing of neutral behaviors (i.e., chocolate and fat consumption) to explicate the hypothesized patterns of interactions. Theoretical implications of findings are discussed.