Diamonds in the Data Mine
哈拉娱乐公司通过挖掘客户数据、开展实验，制定出有效的营销策略，从而在竞争中胜出。
Harrah's Entertainment may not own the most dazzling casinos in the business, but it is solidly trumping its competitors. CEO Gary Loveman explains how his company has mined its customer data, run experiments, and used the findings to create marketing strategies that keep customers coming back for more.