Frontline Employee Customer-Oriented Attitude in the Presence of Job Demands and Resources
研究了一线员工的工作需求（如感知拥挤、工作不安全感）和资源（如组织支持、顾客参与）如何交互影响其顾客导向态度及深层/表面表演行为，对管理者理解高压环境对服务态度的负面影响有参考价值。
This study investigates the interactive effect of job demands and resources in influencing the development of a frontline employee’s customer-oriented attitude (COA) and deep versus surface acting behaviors. Results demonstrate that job resources, such as perceived organizational support and perceived customer participation, can positively influence an employee’s COA, which subsequently promotes deep over surface acting behaviors. Such positive relationships, however, are significantly and adversely affected by a job demand, perceived crowding, and a job stressor, perceived job insecurity. Specifically, contextual demands weaken the positive influence of job resources upon the development of a COA, also weakening the positive influence of a COA upon deep acting while promoting the occurrence of surface acting. From a managerial perspective, such findings highlight the importance of understanding the potentially negative influence of a stressful, demanding work environment, even upon employees who possess a very positive attitude toward helping customers.