Manheim Auctions: Transforming Interorganizational Relationships with an Extranet
通过案例研究展示传统面对面拍卖如何借助外联网电子销售系统获得优势，并提出外联网采用策略及去中介化威胁评估方法。
:This case study demonstrates how a traditional face-to-face auction has been augmented by an electronic sales system to draw on the advantages of an extranet (lower site specificity, less risk, more information, just-in-time buying, lower costs). The paper suggests adoption strategies for an extranet and describes how to assess a disintermediation threat. It explains that an extranet is a device for redesigning interorganizational structures and provides further evidence of the ongoing creative destruction of existing business practices caused by Internet technologies.