The Willingness to Sell Personal Data
通过实验室实验评估个人出售个人数据的意愿，发现约六分之一参与者拒绝出售，而愿意出售者平均要求15欧元交换联系方式、19欧元交换Facebook数据。
Abstract We assess the willingness of individuals to sell personal data in laboratory experiments. Our experiments are novel in that they are incentivized, the focus on privacy issues is salient, and the use of the data is transparent and unambiguous. We find considerable heterogeneity in the data. Roughly one in six participants refuse to sell personal data at all and a similar fraction sell their data for 2.50 euros or less. Our results contrast with those from hypothetical questionnaires. Those willing to sell, request, on average, 15 euros for their contact details and 19 euros for their Facebook data.