商业教育国际化

Internationalizing Business Education

Journal of International Marketing · 1993
被引 33
ABS 3

中文导读

本书收录23篇国际商业教育专家的文章,从理论、历史、师资、课程、机构策略等多维度探讨商学院国际化,为教育者、政策制定者和企业高管提供全球化竞争工具。

Abstract

Business Education is a carefully edited selection of twenty-three essays written by leading educators of international business. this exhaustive treatment of the various dimensions of business school internationalization is divided into seven parts: Rationale and Conceptual Foundation; Historical Perspectives; Faculty Development; Curriculum; Institutional Strategies; Center/Institute Models, and Linkages. This work evolved from the Roundtable on Internationalizing the Business Schools and Faculty held in June 1991 at Michigan State University. The conference brought together business faculty and administrators from North America, Europe, and Australia who shared their perspectives and experiences, and brainstormed about approaches to internationalizing business education. These experts present their views in this volume. In the 1990s, businesses continue to face the challenge of staying competitive in an increasingly global market. Business schools need to internationalize their programs to remain competitive. Until now, information about alternative strategies was not widely available. This book provides business educators, public policymakers, scholars of educational practices, and business executives with the tools they need to compete globally.

商业教育国际化课程商学院高等教育