Observations: A Cross-Cultural Study on the Affect-based Model of Humor in Advertising
比较芬兰和美国大学生对10个幽默电视广告的反应，为基于情感的幽默效果评估模型提供跨文化支持。
This study compares the responses of Finnish and American university students to 10 humorous television commercials. The results begin to establish cross-cultural support for use of an affect-based model to assess the effectiveness of humor in persuasion.