探究葡萄酒品牌热爱对品牌忠诚的作用：一项多国比较
Examining the role of wine brand love on brand loyalty: A multi-country comparison
International Journal of Hospitality Management · 2015
被引 220 · 同刊同年前 10%
ABS 3
- Judy Drennan 通讯
- Constanza Bianchi
- Silvia Cacho-Elizondo
- Sandra Louriero
- Nathalie Guibert
- William G. Proud
葡萄酒营销品牌忠诚品牌管理消费者行为