性别和自我监控对消费者为联合消费选择产品的影响
The influence of gender and self-monitoring on the products consumers choose for joint consumption
International Journal of Research in Marketing · 2015
被引 20
ABS 4
- Linyun W. Yang 通讯
- Tanya L. Chartrand
- Gavan J. Fitzsimons
消费者行为性别研究社会心理学市场营销