NEW ERA IN TRANSPORTATION STRATEGY
探讨了放松管制后运输业的快速变化，分析了承运人和托运人如何调整战略以适应新环境，并提出了管理者需要回答的三个关键问题以充分利用新机遇。
Because of deregulation, transportation has undergone rapid and radical change over the past five years. Railroads, airlines, trucks, and barges have all become more competivtive, flexible, and responsive to customer's needs. Carriers and shippers are adjusting to these recent shifts and seeking to anticipate the next round of developments. To take advantage of the new opportunities, managers first need to understand the important trends shaping the transportation environment and the strategic responses of the carriers in each of the modes. Then managers need to answer three key questions: What transportation services does their company need? How should these transportation services be provided? What resources are required to support the company's transportation strategies and how should they be managed? By developing careful and systematic answers to these questions, managers can make transportation part of their overall operations and take full advantage of the new environment. (Author)