Examining the Role of Corporate Social Responsibility in Resident Attitude Formation: A Missing Link?
研究了企业社会责任如何影响居民对大型旅游项目（如主题公园）的态度，发现企业社会责任不仅直接提升居民态度，还增强了环境旅游影响对居民态度的正面作用。
Resident attitude toward the development of individual commercial tourism projects (e.g., theme parks and resorts) has not been well analyzed in tourism literature. In this study, the authors explored the role of corporate social responsibility (CSR) in understanding residents’ attitudes toward a high-profile tourism project in its initial building stage. Four models were proposed to evaluate the role of CSR in resident attitude formation. Model comparison results suggest that the moderation model (i.e., CSR moderates the effect of perceived impacts on resident attitude) appears to be statistically and conceptually sound. The results reveal that CSR positively affects resident attitude and enhances the effect of environmental tourism impacts on resident attitude at the city level. Theoretical and empirical implications are discussed.