TOOL OF GROWING IMPORTANCE TO POLICY ANALYSTS IN GOVERNMENT AND INDUSTRY
本文解释了情景是什么、为何重要以及如何在规划和政策分析中使用，并通过一家卡车制造企业的案例展示了构建内部一致情景的方法及其对市场和公司战略的影响。
This paper describes reasons for using scenarios and describes what they are and how they can be used in planning and policy analysis. A method for constructing internally consistent scenarios is presented with an example from a firm that manufactures and sells trucks in the United States and abroad. This case study describes the development of implications for the overall marketplace and for the corporate policies and strategies of the manufacurer.