Interactive Psychographics: Cross-Selling in the Banking Industry.
研究如何利用互动心理画像技术识别客户心理细分、匹配个体并制定针对性关系策略，以提升银行交叉销售效果。
<h3>ABSTRACT</h3> This paper presents the findings from a study designed to investigate the use of interactive psychographics to develop cross-selling strategies. Interactive psychographics is the process of identifying psychographic-based segments, profiling the segments, matching individuals to the resulting segments, and developing actionable relationship strategies that best match the psychological and purchasing needs of each customer.