上市前后宣传与广告对新产品销售的影响
The impact of pre- and post-launch publicity and advertising on new product sales
International Journal of Research in Marketing · 2015
被引 101
ABS 4
- Alexa B. Burmester
- Jan U. Becker 通讯
- Harald J. van Heerde
- Michel Clément
市场营销广告学新产品开发销售管理