Profiling User Responses to Commercial Websites
本文提出一种分析用户对商业网站感知的方法，通过试点研究和实地应用揭示网站作为信息渠道的优缺点。
This article describes a method of examining user perceptions of commercial web sites on the World Wide Web. It explains the rationale and approach of the method and presents results from a pilot study and a field application. The results of both studies show how user perceptions are revealing of the strengths and weaknesses of commercial web sites as a means of providing consumers with information about companies and their products.