工业B2B2C链中的成分品牌化：企业品牌和销售价值主张如何驱动联合品牌资产
Ingredient branding in industrial B2B2C chains: How corporate brands and sales value propositions drive co-branded equity
Industrial Marketing Management · 2025
被引 0
ABS 3
- Fernanda Muniz Junqueira Ottoni
- Rafael Barreiros Porto 通讯
- Marcos Inácio Severo de Almeida
- Karim Marini Thomé
品牌管理B2B营销工业营销品牌资产联合品牌