How to break the mold: Re-imagining multimodal organization and management studies
批判现有学术惯例在多模态研究中限制研究议程、工具箱和传播渠道，提出三个转向以释放多模态潜力，适合关注组织管理研究方法的学者。
In this essay, we take the burgeoning scholarship on multimodal approaches to the study of organization and management as our point of departure to explore substantial limitations hindering a genuinely multimodal understanding within our discipline. We problematize how existing academic conventions : (a) limit our research agenda and the choice of relevant phenomena, topics, research questions, and empirical designs; (b) restrict the conceptual and empirical toolbox within the research process , restricting researchers’ ability to explore and exploit opportunities afforded by multimodality; and (c) narrow down the channels for scholarly communication , including the distribution of findings and knowledge transfer. Subsequently, we outline three promising “shifts”—toward research as a creative endeavor , toward research as an encounter , and toward research as a material practice —that we believe may successfully pave the way to fully harness the potential of multimodality in our field.