来源可信度的阴暗面:欺诈性与合法众筹活动中可信度线索的差异化效果
The Dark Side of Source Credibility: Differential Effectiveness of Credibility Cues in Fraudulent Versus Legitimate Crowdfunding Campaigns
Journal of Business Ethics · 2025
被引 0
人大 AABS 3
- Pyayt P. Oo · 得克萨斯大学阿灵顿分校 通讯
- Thomas H. Allison
- Keith M. Hmieleski · 德克萨斯基督教大学
众筹可信度商业伦理欺骗消费者行为