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来源可信度的阴暗面:欺诈性与合法众筹活动中可信度线索的差异化效果

The Dark Side of Source Credibility: Differential Effectiveness of Credibility Cues in Fraudulent Versus Legitimate Crowdfunding Campaigns

Journal of Business Ethics · 2025
被引 0
人大 AABS 3
众筹可信度商业伦理欺骗消费者行为