同品牌门店地理共址对电子口碑效价的影响:所有权的作用

The effect of geographic colocation of same-brand outlets on electronic Word-of-Mouth (eWOM) valence: the role of ownership

JOURNAL OF BUSINESS RESEARCH · 2025
被引 0
人大 A-ABS 3
市场营销零售管理地理信息系统消费者行为