直播电商中的品牌危机与恢复：基于心理契约违背理论的视角
Brand crisis and recovery in livestream commerce: A psychological contract violation theory perspective
Decision Support Systems · 2025
被引 0
ABS 3
- Jiaqi Liu
- Xiang Gong 通讯
- Zhenxin Xiao
- Xiaoxiao Liu
- Matthew Lee
- Hongwei Wang
直播电商品牌危机管理心理契约消费者行为品牌策略