On Scarcity and Tourism: Theoretical Perspectives and Implications
本文整合营销和心理学研究，提出旅游中稀缺性的概念框架，区分供给驱动、需求驱动和资源稀缺三种类型，并指出未来研究方向，对旅游学者和从业者理解稀缺如何影响游客行为有参考价值。
Scarcity is a universal phenomenon shaping human behaviour across multiple life domains. Yet, the tourism literature has not developed a coherent theorisation of scarcity. Drawing on interdisciplinary research from marketing and psychology, this article advances conceptual understanding of scarcity in tourism by integrating dominant perspectives on supply-driven scarcity, demand-driven scarcity, and resource scarcity. The paper identifies key gaps and proposes a future research agenda focussed on integrating resource-scarcity perspectives, examining the dynamics of both supply-driven and demand-driven scarcity, and unpacking the interplay between different forms of scarcity. Additional research avenues include investigating the interaction between situational and chronic scarcity, and embedding scarcity more explicitly within grand tourist decision-making models. Our article aims to guide and stimulate further theoretical development and empirical inquiry into how scarcity shapes tourists’ behaviours and responses.