Cultural Entrepreneurship and the Spirit of Japanese Capitalism
研究日本江户时代的家族箴言如何通过象征性地利用宗教和家庭制度，为一种新型组织形态赢得合法性，对文化创业和家族企业研究有启示。
While cultural entrepreneurship research has highlighted how entrepreneurs craft stories to legitimize their ventures, we know much less about how entrepreneurs gain legitimacy for a novel organizational form. Drawing upon a detailed, historical examination of Japanese family mottos from the Edo period (1603–1868), we show how stories embedded in family mottos enabled legitimation by symbolically leveraging two core socio-cultural institutions of Edo Japan (religion and family), advancing our understanding of how broader cultural resources can be leveraged to legitimate a new organizational form. We discuss implications for scholarship on family business and cultural entrepreneurship.