Patience as a pathway to optimal consumer experience and behavior
基于耐心的过程模型，将不耐烦视为一种常见负面情绪，耐心则是针对性的情绪调节策略，并探讨该模型在消费者决策、服务体验和营销中的应用，为优化消费者行为提供建议。
Abstract Patience has been a consistent source of interest and inspiration for generations of thinkers and writers. In this article, I delineate the tenets of a comprehensive framework for understanding patience, the process model of patience (Sweeny, Personality and Social Psychology Review , 2025, 29, 145), that positions impatience as a common and unpleasant emotion and patience as a targeted form of emotion regulation. I then outline potential applications of the model for consumer decisions, service experiences, and marketing contexts and close with practical recommendations to optimize consumer behavior in contexts where impatience is likely to arise.