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竞争是否只需一键之遥?《数字市场法案》对谷歌地图的影响

Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps

Marketing Science · 2026
被引 0
人大 AFT50UTD24ABS 4*

中文导读

欧盟强制谷歌调整搜索结果后,地图相关搜索增加,但竞争对手流量增长甚微,凸显谷歌地图的主导地位。

Abstract

European Union-mandated changes to Google results increased map-related searches but produced little traffic gain for competitors, underscoring Google Maps’ dominance.

竞争政策数字市场平台经济搜索引擎