情感胜任的机器人:在服务失败中承认顾客愤怒

Emotionally competent robots: acknowledging customer anger in service failure

JOURNAL OF BUSINESS RESEARCH · 2026
被引 2 · 同刊同年前 2%
人大 A-ABS 3

中文导读

通过三项实验发现,服务机器人在顾客愤怒时使用“愤怒”而非“糟糕”来承认情绪,会让顾客觉得机器人更懂情感、满意度更高,且该效果仅对机器人有效,对人不适用。

Abstract

Robots are increasingly deployed in frontline service roles to interact directly with customers. However, little is known about how robots should communicate in emotionally charged situations, such as service failures that elicit customer anger. Across three experimental studies, we show that when service robots acknowledge customer anger using the emotion specific term “angry” rather than the more generic term “bad,” customers perceive the robot as more emotionally competent and report higher satisfaction. We further show that this effect is specific to service robots and does not extend to humans in the same roles. These findings highlight how subtle design choices in robots’ emotional communication shape customer responses in anger driven service interactions and suggest that careful attention to emotional context is critical when deploying robots in service recovery settings.

服务机器人顾客愤怒服务失败情感沟通服务补救