面对激烈竞争时运用大数据能力：探索市场导向、营销战略与创新能力之间的协同效应
Employing big data capability in the face of fierce competition: Exploring the synergy between market orientation, marketing strategies, and innovation capabilities
Industrial Marketing Management · 2026
被引 1 · 同刊同年前 8%
ABS 3
- Omar S. Itani 通讯
- Colin B. Gabler
- Ashish Kalra
- Samer Elhajjar
- Manal Yunis
大数据市场导向营销战略创新能力竞争优势