Strategic Capacity Commitment: A Channel Competition Perspective
研究了不对称渠道(集中式与分散式)中产能承诺如何影响战略互动,发现集中式制造商的产能承诺能缓解价格竞争并惠及双方渠道。
This paper examines how capacity commitment shapes strategic interactions between asymmetric channels—one centralized and one decentralized—and reveals that a centralized manufacturer’s capacity commitment can mitigate price competition and benefit both channels.