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应对不断变化的隐私格局:数据请求对消费者信息获取、保留和删除的影响

Navigating a Changing Privacy Landscape: The Effect of Data Requests on the Acquisition, Retention, and Deletion of Consumers’ Information

Journal of Interactive Marketing · 2026
被引 0 · 同刊同年前 9%
ABS 3

中文导读

研究了数据请求(提供、保留或删除信息)如何通过影响消费者的自主感知和脆弱感,进而改变其个人信息共享行为,并通过六项实验验证了效果及边界条件。

Abstract

Privacy regulations, such as the General Data Protection Regulation (Article 17) and California Consumer Privacy Act, give consumers the right to request the deletion of their personal information. While researchers have begun to examine the implications of these laws, the effects of different data request options (to provide, keep, or delete information) on consumers’ personal-information-sharing behavior have not been thoroughly studied. Drawing on prior work on autonomy, the authors investigate a new construct, “enactment autonomy.” They demonstrate that data requests can alter perceptions of shared autonomy, influencing feelings of vulnerability and subsequent information-sharing behavior. Six experimental studies, including one behavioral study and a within-paper meta-analysis, provide support for the proposed data request effect as well as boundary conditions related to perceived information sensitivity and the presence of a third party.

隐私保护消费者行为数据请求个人信息共享