How Do Entrepreneurs Form Social Business Opportunity Beliefs? An Opportunity Actualization Perspective
从机会实现视角出发，通过24位影响力企业家的出声思考和半结构化访谈，研究社会与经济动机驱动的企业家如何形成机会信念，构建了包含市场与非经济因素的整体模型。
The opportunity actualization perspective has recently gained attention as a key framework for exploring entrepreneurial opportunity. The perspective’s theorizing, however, predominantly focuses on profit-driven opportunities, limiting its applicability across the spectrum of entrepreneurial behavior. To broaden applicability, we examine how entrepreneurs motivated by social and economic considerations form their opportunity beliefs. We use a qualitative research approach that combines think-aloud protocols and semi-structured interviews with 24 impact entrepreneurs. Our findings allow us to develop a holistic model of social business opportunity belief formation, incorporating market and non-economic considerations, emphasizing the role of non-market stakeholders. We derive important implications for both theory and practice.