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一种估计异质性处理效应的深度双重差分方法:在内容创作者选择中的应用

A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection

Marketing Science · 2026
被引 0
人大 AFT50UTD24ABS 4*

中文导读

提出将两个深度神经网络融入双重差分框架的Deep-DiD方法,用于估计异质性处理效应,并应用于优化平台对内容创作者的选择。

Abstract

This paper develops a Deep-DiD method that integrates two deep neural networks into a difference-in-differences framework to estimate heterogeneous treatment effects and applies it to optimizing platform creator selection.

因果推断机器学习平台经济异质性处理效应