Who prefers smartphone surveys? Revisiting predictors of survey mode preference
基于2022年混合模式调查数据，发现约2%的成年人偏好访问员模式，47%偏好邮件，34%偏好电脑网页，16%偏好手机网页；模式熟悉度、认知和身体能力以及拥有智能手机是偏好的强预测因素。
Abstract Survey researchers attempt to anticipate sample members’ preferred mode for participation to increase response rates and reduce survey costs. Research conducted in the early 2000s showed that mode familiarity, mode access, and cognitive and physical abilities predicted mode preferences. Much has changed in technology and communication methods since this initial work. This paper reexamines predictors of survey mode preferences using a general population mixed-mode survey conducted in 2022 and extends these models to examine preferences for taking surveys on computers vs. mobile devices. In the survey examined here, we find that about 2% of adults prefer interviewer-administered modes, 47% prefer mail, 34% prefer computer web, and 16% prefer mobile web. Mode familiarity, and cognitive and physical abilities are strong predictors of mode preferences, as well as having a smartphone. Importantly, the mode preference models differentiate between selection of mail and web modes (mode choice) and are transportable to other surveys, predicting mode choice in a separate study where mode preferences were not asked. Mode preferences can be used to design surveys to be attractive to different respondent groups, including in adaptive and responsive designs.