Weaving Urban Circularity: The Role of Fashion Startups
研究了伦敦三家循环时尚初创企业（衣物交换平台、修补再造零售商和租赁服务）如何创新，但受限于城市基础设施碎片化，并为企业家和政策制定者提供了弥合差距的策略。
London’s circular fashion startups are reshaping the industry while struggling to integrate with the city’s broader sustainability goals. Through three innovative businesses, a clothing swap platform, a repair-and-remake retailer, and a rental service, the article uncovers the dissonance between startup innovation and urban infrastructure. While these companies create impressive circular models at the enterprise level, their impact remains constrained by fragmented city systems. This article offers practical strategies for entrepreneurs to position their businesses within London’s urban metabolism, creating value for both shareholders and the city. For policymakers, it outlines key interventions to bridge this gap and accelerate London’s transition to a truly circular ecosystem.