国际化决策中的即兴发挥:企业家在中小企业中的关键作用

Improvisation in internationalization decision-making: The critical role of entrepreneurs in SMEs

JOURNAL OF WORLD BUSINESS · 2026
被引 1
人大 AABS 4

中文导读

研究了中小企业企业家的国际能力(警觉性、自我效能、准备度)如何影响即兴决策,进而影响国际市场绩效,并发现企业家和管理经验调节这一关系。基于218家年轻国际中小企业的调查数据验证假设。

Abstract

Entrepreneurs of international small and medium enterprises (SMEs) are continuously making decisions in ever-changing foreign market environments. To capture these dynamics, this study addresses the following research questions: (1) What effect do entrepreneurs' international competences have on improvised decision-making in SMEs’ international market performance? and (2) What is the role of the entrepreneur's experience in this relationship? We build a model and postulate hypotheses for the improvised decision-making of young international SMEs building on the learning school of decision theory. We contribute theoretically to the decision-making view on internationalization by arguing for the importance of improvised internationalization decision-making at the level of individual entrepreneurs for the international market performance of the firm, and that these decisions are influenced by their competences (international alertness, self-efficacy, and preparedness), and the performance outcomes are contingent upon both entrepreneurial and managerial experience. Hence, we advance also international business research by examining the micro-foundations of SME internationalization. In addition, we contribute empirically by gaining support for our hypotheses in a survey consisting of 218 entrepreneur-led young international SMEs. We conclude with managerial and policy implications and future study directions.

中小企业国际化企业家能力决策理论国际商务