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利用实时决策建立商业优势

Build Business Advantage With Real-Time Decision-Making

MIT Sloan management review · 2026
被引 0 · 同刊同年前 9%
FT50ABS 3

中文导读

研究指出成功实时企业具备四项关键能力:实时数据与决策、员工赋权、业务敏捷性和整合客户体验,并通过联合航空、宜家零售和先锋集团的案例加以说明。

Abstract

Real-time businesses are able to make quick, data-driven decisions, enabling them to dramatically outperform competitors. Research points to four key capabilities that the most successful RTBs have: real-time data availability and decision-making, empowered employees, better business agility, and a more integrated customer experience. Case studies of United Airlines, Ikea Retail, and Vanguard illustrate how those companies have engaged in the four capabilities to become successful real-time businesses.

实时企业数据驱动决策竞争优势商业模型