Code and Data Repository for Rational or Emotional? Next-item Recommendations in Virtual Games via Disentangling Players' Needs
基于消费动机理论,将游戏中的购买序列解耦为理性需求和情感需求两种异质动机,为虚拟游戏中的下一项推荐提供新方法。
We make a contribution to the game recommendation literature by decoupling purchase sequences into two heterogeneous motivations to be modeled, i.e., rational needs and emotional needs, based on data observations and consumption motivation theory.