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理性还是情感?通过解耦玩家需求在虚拟游戏中进行下一项推荐

Code and Data Repository for Rational or Emotional? Next-item Recommendations in Virtual Games via Disentangling Players' Needs

INFORMS journal on computing · 2026
被引 1 · 同刊同年前 1%
人大 BUTD24ABS 3

中文导读

基于消费动机理论,将游戏中的购买序列解耦为理性需求和情感需求两种异质动机,为虚拟游戏中的下一项推荐提供新方法。

Abstract

We make a contribution to the game recommendation literature by decoupling purchase sequences into two heterogeneous motivations to be modeled, i.e., rational needs and emotional needs, based on data observations and consumption motivation theory.

游戏推荐消费动机解耦建模虚拟游戏