论动态定价

On Dynamic Pricing

American Economic Journal: Microeconomics · 2026
被引 0 · 同刊同年前 8%
人大 AABS 3

中文导读

研究了时间性商品销售中的动态定价理论,通过会员费和持续涨价组合实现市场分割,并达到全局最优。对机制设计和定价策略研究者有参考价值。

Abstract

This paper builds a theory of dynamic pricing for the sale of timed goods. The main friction is private and evolving valuation of the buyer prior to the date of consumption, which follows a Poisson process. A combination of membership fees and continuously increasing prices induces a threshold response from the buyer, endogenously segmenting the market along timing of purchase. This pricing mechanism achieves the deterministic global optimum. The tools developed here are shown to be useful in thinking about global incentives in dynamic mechanisms, and mapping dynamic pricing to the classic taxonomy of consumer-producer surplus and deadweight loss.

动态定价时间商品私人估值市场细分