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如何利用生成式AI进行定价

How to Use Generative AI for Pricing

MIT Sloan management review · 2026
被引 1 · 同刊同年前 3%
FT50ABS 3

中文导读

介绍了生成式AI如何通过自然语言提示替代传统定价算法,降低零售定价成本,同时讨论了其在一致性、可解释性和偏见方面的挑战,并提供了实施示例。

Abstract

Generative AI is transforming retail pricing decisions by providing an accessible and low-cost alternative to traditional pricing algorithms. Unlike traditional approaches, LLM-based pricing relies on natural language prompts, not custom code and historical data. However, LLM-based pricing introduces challenges around consistency, explainability, and potential biases. Implementation examples demonstrate how to prompt LLMs and use their recommendations to optimize product and service pricing.

零售定价生成式人工智能大语言模型定价策略