Digital Readiness Meets Sustainable Business Strategy: Leveraging Data‐Driven Innovation to Transform Entrepreneurial Orientation Into ESG Performance
研究中国制造业中小企业如何通过数据驱动创新能力和绿色技术，将可持续创业导向转化为环境、社会和治理（ESG）绩效，并发现可持续创业文化与技术准备度强化了这一过程。
ABSTRACT Today's organizations encounter increasing pressure to address sustainability challenges. This study explores how sustainable entrepreneurial orientation influences environmental, social, and governance outcomes through data‐driven innovation capabilities and green technological advancements. Grounded in the dynamic capabilities perspective, it highlights the mediating roles of innovation capabilities and green technologies while examining how sustainable entrepreneurial culture and technology readiness strengthen the relationship between innovation efforts and green outcomes, offering insights into achieving enhanced sustainability performance across organizational contexts. By using a time‐lagged design across three waves, and drawing data from manufacturing SMEs in China, our results reveal a positive relationship between sustainable entrepreneurial orientation, data‐driven innovation capabilities, green technological innovation, and environmental, social, and governance outcomes. Further, the findings suggest that the sequential mediation mechanism is supported by sustainable entrepreneurial culture and readiness to adopt sustainable technologies to attain superior environmental, social, and governance outcomes. The study provides theoretical implications and practical insights for contemporary organizations aiming to enhance their environmental, social, and governance practices amid the sustainability challenges.