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真实性与销售增长的关系及作用机制:来自零售顾客旅程的纵向现场证据

How and when authenticity relates to sales growth: Longitudinal field evidence from the retail customer journey

Journal of Retailing · 2026
被引 0
ABS 4
零售管理消费者行为组织认同客户关系管理销售增长