真实性与销售增长的关系及作用机制:来自零售顾客旅程的纵向现场证据
How and when authenticity relates to sales growth: Longitudinal field evidence from the retail customer journey
Journal of Retailing · 2026
被引 0
ABS 4
- D. Todd Donavan 通讯
- Brad D. Carlson
- Jeremy S. Wolter
- James G. Maxham
零售管理消费者行为组织认同客户关系管理销售增长