贬值与意识增强:直播的双重角色及其对退货运费险选择的影响
Devaluation and awareness enhancement: The dual roles of live streaming and their impacts on return shipping insurance choice
European Journal of Operational Research · 2026
被引 0 · 同刊同年前 10%
ABS 4
- Xingfen Liu
- Huaqing Hu 通讯
- T. C Edwin Cheng
- Zhongbao Zhou
- Samuel Shuai Liu
电子商务直播营销消费者行为保险决策