From Destination to Dining: How Perceived Cultural Distance Shapes Tourists’ Dietary Preferences at Destinations
研究发现，游客在感知文化距离较大的目的地时，更倾向于选择放纵型食物（而非健康食物），这是因为他们需要更多刺激；该效应受热量标签等成本凸显因素的调节。
The present research investigated how perceived cultural distance influences tourists’ dietary preferences at destinations from a self-regulation perspective. Specifically, one survey and two experiments consistently showed that tourists prefer food or drink that is relatively more indulgent (vs. healthy) when traveling to a destination they perceive as culturally distant (vs. close). We suggest that this effect is caused by tourists’ increased need for stimulation when visiting destinations that feel culturally distant. In addition to the mediation test, our research supports this mechanism by examining the salience of the temptations’ cost (as indicated by whether calorie labels are provided) as a moderator. This research makes a theoretical contribution to the literature on food tourism, self-regulation, and the cultural psychology of tourists. Tourists can benefit from these findings by carefully regulating their dietary choices at destinations, while destinations and policymakers can gain insights into identifying cost-effective ways to promote public health.