Opportunity confidence and idea revision: How assessments by others shape idea work
通过两个情景实验，研究了外部评估如何影响创业者对创意的信心，以及信心降低如何促使他们修改创意，揭示了评估驱动创业过程调整的认知机制。
While opportunity beliefs, specifically the confidence in the viability of a new venture idea, are recognised as key drivers of entrepreneurial processes, the mechanisms through which they function remain unclear. We hypothesise that individuals adjust their opportunity confidence according to the valence of external assessments, with this effect amplified when the assessment comes from a prestigious source. Furthermore, we hypothesise that lower levels of opportunity confidence subsequently motivate efforts to revise the new venture idea. In two vignette experiments, we find empirical support for our hypotheses. In so doing, we offer insights into the cognitive mechanism through which assessment can motivate efforts to revise the content of new venture ideas as a way to (re)direct the entrepreneurial processes.