开发酒店营销中关键意见领袖选择的决策框架：模糊德尔菲法和层次分析法
Developing a decision framework for selecting key opinion leaders in hospitality marketing: A Fuzzy Delphi and AHP approach
International Journal of Hospitality Management · 2026
被引 0
ABS 3
- Te-Yi Chang
- Hsin-yeh Tsai
- Tsung-Han Wu 通讯
- Chung-Ming Su
酒店营销关键意见领袖决策框架模糊德尔菲法层次分析法