Worth the effort? Compliance costs, heuristics, and perceived program accessibility
通过三个调查实验，研究人们在申请政府福利前如何根据文件要求等合规成本形成对项目可及性的初步判断，发现高要求会降低申请意愿，但要求人们估算努力程度反而能逆转这一效应。
Abstract Administrative burdens can deter individuals from engaging with government programs before they ever encounter formal application requirements. Drawing on the administrative burden framework and theories of heuristic decision-making, this study examines how prospective applicants form early judgments about program accessibility when presented with varying levels of compliance costs. Using three survey experiments centered on a fictional grocery benefit (N = 2,407, N = 965) and a one-time federal tax rebate (N = 1,004), we assess how documentation requirements and effort cues shape perceptions of eligibility, willingness to apply, and perceived accessibility. We find that greater documentation requirements or mismatched time cues lowered perceived eligibility and willingness to apply. Yet asking respondents to pause and estimate the effort reversed those effects, but only for individuals who already possessed the documentation or could form a concrete time estimate about the effort. These findings highlight the role of expected burden and heuristic judgments in shaping pre-application decisions, extending administrative burden research beyond realized experiences to the earliest stages of program engagement.