Beyond the Is and Ought: Approaching Normativity Through Phenomenological Insights
借助维特根斯坦和海德格尔的思想，探讨描述与规范的本体论关系，指出描述无法中立，两者相互塑造，对商业伦理中的道德冲突有新的理解。
This paper explores the ontological relationship between descriptive and normative by drawing on the perspectives of Ludwig Wittgenstein and Martin Heidegger. Through Wittgenstein’s concept of “grammar” and Heidegger’s notion of das Man, we see that normativity shapes human perception and interpretation, making descriptive neutrality unattainable. Descriptions are always informed by norms and norms evolve by descriptions. This intertwined relationship has significant implications for business ethics, since ethical conflicts can now be reframed as lack of normative references. Ultimately, the paper proposes a perspective of moral perspectivism.