说服还是不说服?考虑产品退货的直播演示策略均衡分析
To persuade or not? Equilibrium analysis of livestreaming demonstration strategy with product returns
Transportation Research Part E Logistics and Transportation Review · 2026
被引 0
ABS 3
- Sujuan Song
- Yongrui Duan 通讯
- Jiazhen Huo
直播电商消费者行为产品退货博弈论营销策略